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Digital Advertising
Strategy 2026

Hungry Minds

Prepared by Ven Agency | February 2026

02 — The Foundation

The Audit — What We Did

Before recommending anything, we went deep into the data. Every figure has been verified against source data — we did not rely on platform-reported summaries.

A$148K+
Total Spend Audited
26
Campaigns Analysed
500+
Keywords Reviewed
1,000+
Data Points Checked
03 — Google Ads

What We Found: The Waste

Your account has spent $50,570. A significant portion was wasted on wrong audiences and settings because the account was never properly structured.

Major Inefficiencies Identified Critical Fix

Off-Hours Spend

  • $10,823 spent (10pm–6am)
  • No B2B decision-makers active during these hours

Wrong Audiences

  • $8,173 on Display Network (mobile games, foreign news)
  • ~$4,000 on email marketing keywords
The Single Biggest Structural Problem: All three campaigns had every keyword crammed into one ad group. Google cannot differentiate between intent levels. Result: poor ad relevance and high CPC.
04 — Google Ads

What Immediate Fixes Deliver

Fixing structural waste will materially improve results before any new strategy goes live.

$1,000–$2,000/month recovered from pausing zero-conversion keywords.
10–20% reduction in CPL within 60 days via restructured ad groups.
15–25% more conversions from budget reallocated away from waste.
05 — Meta Ads

What We Found: Unscaled Potential

The account has spent $98,244, but active campaigns spend just $10/day total — below the minimum required for Meta's algorithm to optimise.

Finding Impact
Best campaign (Brochure) 625 leads @ $11.16 each
Worst campaign (Direct Purchase) 2 purchases @ $4,406 each
Video Ads Tested Zero ($98K spent)
The Funnel Problem: Jumping straight from cold audience to a purchase. We need an Awareness → Interest → Consideration → Conversion sequence.
06 — The Strategy

Google Ads: The New Structure

Rebuilding around intent. Every ad group targets a specific buyer with relevant copy.

Custom & Bespoke eLearning
~540 searches/mo
Corporate eLearning
~420 searches/mo
Learning Strategy & Consulting
Highest ROI potential
Total Addressable High-Intent Search Volume
~1,860/mo
Click Share capped at 10-15% for highest lead quality.
07 — The Strategy

Meta Ads: Building The Funnel

Meta drives lead generation for the IDA Certificate. Google captures consulting demand.

Campaign 1: Lead Gen (Prospecting) $100/day

Ad Set 1A

  • L&D Professionals
  • Australia, Broad 25-55

Ad Set 1B

  • Teachers
  • Broad + Job Title Test
The Video Opportunity: One 60–90 second founder video from Olivia would unlock Reels delivery and lower cost per lead. Script exists in the current high-performing ad copy.
08 — Execution

Expected Outcomes

Blended cost per lead is typically 15–25% lower when platforms work together.

Metric Option B (Starter) Option C (Starter)
Monthly Ad Spend $9,000 $10,500
Est. Leads / Month 120-180 280-420
B2B Deals / Quarter 1-3 1-3
09 — Timeline

Immediate Actions

Phase 1 launch plan for Weeks 1-3.

Weeks 1-2
Verify Google Ads tracking & Fix Meta lead events
Turn off Advantage+ Creative Enhancements
Build new instant form with qualifying question
Week 3
Launch Meta Lead Gen & Google High-Intent campaigns
Brief Olivia on founder video (Slide 37 script)
Ready?

Let's fix what's broken and scale.

The data is clear. Implementation is the next step.

Approve Strategy